Economists are starting to study the impact that instant gratification plays in peoples’ decision making habits. For example, if you offer someone $100 today or $110 tomorrow, almost everyone would say they would take the higher amount of money tomorrow in order to receive a one day ten percent return. Though when really offered $100 today or $110 tomorrow, it seems that most people take the money that is offered today. Therefore, is there an increased benefit that is derived from having something today that we could just as likely have tomorrow? The answer to this question is starting to be yes. Though it may seem that people are merely stupid and make poor decisions at certain times, maybe these people are not idiots, but rather rational thinkers that put a large value on the amount of benefit they receive from having things immediately. Many people seem to be adopting this I do not care how, I want it now attitude. What are you willing to pay for instant gratification?