What are we to think about the new tablet market now that we have the impending release of the Microsoft Surface as well as the anticipated release of the iPad Mini? The Surface is being released as the new and upcoming big competition for the iPad and at the same time the iPad mini is being released as competition for the smaller 7 inch tablets.
The question becomes whether or not the market has become over-saturated with this new product type? I don’t believe so. There are countless options of all shapes and sizes in the laptop and new ultrabook market. Why would the tablet market be any different? They are moving from being a consumer’s luxury want into a necessity. I believe that in the electronics market and computers in-particular necessitates many options. We will have the Surface that looks to be as close to a laptop as you can get and still be in the tablet category all the way down to the simplest of e-readers. The price point will range anywhere from $69 to nearly $900. That is something for everyone. The consumers are so diverse that the category must match in its product diversity and price.