Kill two birds with one stone. The University of Maryland and Under Armour may have done just that. By introducing a new uniform during their first football game this season, designed by Under Armor, they may have increased demand in both products. The wild uniforms drew a lot of questions and in turn spurred a lot of interest. The uniforms definitely caught my attention, causing me to ask questions and dig deeper into the uniforms. The article, “Under Armour, Maryland Score Marketing Touchdown with Unique Football Uniforms”, found on Forbes.com, gives us insight that both parties received good advertising from the new uniform. However, advertising is only the first step. In order for this to be beneficial it must increase revenue by increasing demand. Is this marketing ploy enough to cause a shift in demand for the parties?