The recent conference realignments that took place in NCAA Division I Football may actually stem from the 1984 SCOTUS decision to break up the NCAA cartel in TV broadcasts and the lack of similarity among conference members which is critical in order for a joint venture, such as a conference, to succeed, according to Market Power blog. For example, teams in the Big XII Conference believe they should all serve the same market and split revenues evenly through a conference TV network. However, larger schools in the conference, such as Texas, are able to market themselves to larger markets and generate greater amounts of revenue for their school through their own TV networks. This leaves teams in the conference who have smaller markets, such as Nebraska and Texas A&M, fighting to earn revenues in the marekt they share and upset with how the market in the conference is distributed. Since Texas serves the largest market in the Big XII Conference, is it unfair for Texas to be able to have their own TV network to broadcast to their market so they maximize their revenue potential or should they be forced to cooperate with smaller market teams and split revenues evenly due to their conference affiliation (joint venture)? Should the smaller Big XII schools create their own TV networks in order to expand their revenue potential as much as possible to compete with Texas's TV network or should they coordinate a network with Texas that will allow both parties to be better off?