This article discusses, among other things, the debate of whether the government should impose steep taxes on soda to reduce consumption and thus weight gain. Some argue that because there are so many substitutes for soda that can be just as harmful and not lead to weight loss that it would not be effective. While I am not discussing the effectiveness of the policy, I feel that soda is fairly elastic so I do think that more and more people will consume less soda. I don’t know what they will turn to, but if they were drinking soda I can’t imagine that they would switch to something that would help with weight loss. At any rate, I feel that soda will show to be elastic and if prices rise, then people will look to other options that may be substitutes, such as energy drinks, or high calorie juices. On the flip side though, I do know people who would go crazy if they didn’t have their daily fix. To these people, I don’t think it really matters what the price is, they want their fix so to them, soda is very inelastic.