Risk averse or a risk taker?
Men should forget studying economics and finance because psychologists have determined that their decisions come down to how much testosterone is flowing in their blood. A "new but growing field called neuroeconomics attempts to take the hard-wired science of brain biology and mix it with the softer sciences of psychology and economics to figure out why we make the financial decisions we do." Read More. With MIR technology psychologists were able to show that the same part of the brain that makes financial decisions was also active when men were shown erotic pictures. These same men were also more prone to making large financial gambles after being exposed to the erotic images. Is there a lesson to be learned from this study or is it just an article that we can all laugh at? Calculated risk taking is part of business but if certain other activities are going on risk taking can be taken too far. It is obvious that there are multiple factors in determining why people make risky decisions but we have seen recently several wealthy and powerful men pulled down because of their secret lives, such as the Governor of New York. So how can we draw a real life application to this study. If men can't keep their minds on their work, you know what I mean, they will make emotional and uneducated decisions that are too risky. So, I conclude, for men to make the best business and financial decisions they need to focus on their work and keep their minds out of the gutter. If this isn't possible then decision making should to be turned over to women because psychologist's haven't found evidence linking them to this problem.