Everywhere I look businesses are worried sick about the thought of a recession. Every industry is looking for ways to either cut costs or increase profit margins. Every industry is panicking except one, movies. The first thought that ran through my head when I saw the title of this article was what a bad time for producers to release such a great movie like Indiana Jones. But upon reading the first sentence of the article, I discovered this is actually the best time for great movies. Dating back to the depression people with lower incomes have skimped and saved to visit the theater just to catch a glimpse of their favorite inspirational heroes and heroines. Movies are an inferior good. When people have less income they see more movies. Who would have thought? When money is tight Indiana Jones will come to an encouraging rescue.