Starbucks is Shutting Down!
On Tuesday February 26th Starbucks shutdown all of their United States stores for three hours so they could hold a training. For three hours they were going to be obsolete and Dunkin Donuts would have a dominant hold on the market. The Chicago Tribune reports that the 450 Dunkin Donuts in the Chicago area provided small lattes, cappuccinos or espressos for free during these three hours. This was a great move by Dunkin Donuts as it would likely bring in customers that have never set foot into their establishment. In the battle of the caffeine fix provider, if you’re able to get at least one individual to switch from the competitor to your establishment it will make up for the cost of the products you gave away free.