The Facebook Economy
The popular social networking site, Facebook, has enabled third party developers the chance to get easy advertisement, publicity, and money. Facebook's CEO, Mark Zuckerberg, announced in May of 2007 that third party developers would be allowed to add applications to the site, and that they would be able to keep all the revenue they generated from the affiliated ads. After only eight months, there are already more than 14,000 applications on Facebook. Many third party developers have found that they are generating much more awareness by being on Facebook than on some random site on the web. These developers don't have to spend any money on advertising – they just build “requests” into their application that encourage the Facebook user to invite their friends to use the same application. Social networking is certainly spreading the word fast.