Monster Burger Is Big Media Talk

There has been a bigger, better, tastier, and more filling burger created in the market place. This burger is huge! As health conscience media and public list concerns over this 1400 plus calorie monster; many burger patrons are finding an answer to their appetite. The “Monster Thickburger” is a double decked burger consisting of bacon cheese butter and other rich in fat amenities. The market strategy for this is reaching those who demand a burger with a more saturated flavor. The strategy thus far is working. Some economist feel that this burger is nothing more then the practice of using excess capacity and inventories to reach those who demand a lot for a low price. There is one who thinks the Angus beef is possibly supplied by an excess of beef supply that is closely reaching expiration dates. The food is then sent to restaurants that have excess capacity; they then treat the meat and resell it at a lower price then it would other wise be sold. The price of the Monster Burger is much higher then an average burger. Thus, the burger is just about reaching a sale that almost generates an almost equal marginal revenue and marginal cost maximizing profits.


Dr. Tufte said...

-1 for no links in Stevenpadilla2's post.
-1 for citing what people say without linking to them.

I'm not sure if there is any deeper economics here than product differentiation cobbled to a slick marketing campaign. I wouldn't be surprised if Hardee's is laughing all the way to the bank about this one.

Anonymous said...

I say if you want to buy a huge greasy burger you go right ahead and buy one. The great thing about Cedar City is that we don't have to go very far to find one. May I suggest a Bronco Buster from Brad's Food Hut.

Jollibee Philippine said...

Interesting! I enjoyed reading your post. It makes a lot of sense.Wish I can also go there and have a taste of it myself. Thanks for guiding me through this. Rarely do I find good entries that would walk me through.