Restaurant chains seem to always be in the headlines, sometimes it's for the fatty foods they serve or the good deeds that they perform. Recently at work I have had the opportunity to go behind the lines at a fast food restaurant chain and learn more about how they operate. While talking to the area manager about a specific store he talked about its weekly revenues and stated that it did not see a drop in sales during the recession and claimed that it was "recession proof." This did seem to make sense to me because people have to eat. Also we as humans like to stay with things we know. For example when I think, "what do I want for lunch" the name of a restaurant chain almost always comes to mind.
When I did more research I found more evidence of what was said, many chain restaurants were "recession proof" during the last recession. Those that did the best evolved their menus to our everyday budgets by offering low cost items. At the same time they increased advertising of these items and others that were on the changing menus. But, not all restaurant chains participated in those activities and at the same time had success. Other chains did not seem to have the same success as others partially due to decreases in advertising or stale menus. My question is, are some restaurant chains built better for a recession? Does management play a role in keeping their restaurant chain recession proof?