The article “Shopping, Before the Turkey gets cold” by the New York Times is a good example of a game theory in practice. First off, let’s note that we are discussing a the demand curve of Black Friday products. Could the decision of retailers to open the Black Friday deals on Thanksgiving be due to a new market that’s available only on Thanksgiving? Not likely because customers today would buy a flat screen TV on Thanksgiving or Black Friday. My argument for retailers opening Black Friday deals early on Thanksgiving is a gaming strategy. Retailers can take some of their competition’s demand briefly by offering similar goods at an earlier date and time. This will increase that company’s demand briefly for those goods and benefit the company as more revenue is brought in. Of course this negatively affects the competition. Therefore the competitors will also open their Black Friday deals on Thanksgiving. Thus, opening early on Thanksgiving becomes the new equilibrium for the Black Friday deals market. Is it possible for both retailers to go back and open on Friday? Yes, but because the companies have already crossed the Thanksgiving threshold once, they will be tempted to open early again, and hence repeat the cycle. We will probably see more businesses follow this trend, it’s just sad that it has to be on Thanksgiving.