Google: Supply, Money, and Copyright Law
Google has set a goal to digitize millions of books and create an online library. This would shift the supply curve for such material to the right; which, economically speaking would drive down prices at any given point on the demand curve. This program which Google positions to be a public service and a research aide has many skeptics. Authors, publishers, even competitors are outraged with Google’s intentions and especially the way that Google has gone about its intentions. Google made a legal ploy by making those with copyrighted material opt out from being a part of their plan, instead of the traditional opt in that in the past has always been necessary along with negotiations of terms. Many with copyrighted material, including thousands of authors whom have opted out, feel threatened and don’t understand how they are going to benefit and make their money in Google’s business model, let alone what control they will have over their works.