NFL Ticket Prices on the Rise
According to the article, NFL Ticket Prices on the Rise, even though sales are down average ticket prices have still increased. This seems a little backwards, but prices have actually risen on average 4.5 percent this year. Most the average price increase comes at the expense of the New York football fans, however. In reality, only nine of the NFL's teams have prices above the league average. David Carter, executive director of USC's Sports Business Institute, said "The tough economy is certainly playing a role in pricing decisions made by management, and that some teams soften the blow of a price increase by including price breaks on concessions or parking." Lowering the price for items may help, but not everyone buys from the concession stands or pays for parking to begin with. With the weak demand for tickets, most teams will want to decrease ticket prices to fill the seats.