A Burst of Speed at Lamborghini
This article shows how Lamborghini has created brand loyalty for their cars and increased demand for them. Audi bought them out and poured in money to increase production and reliability on Lamborghini’s line up. This has made a more favorable reputation for the cars. They have also doubled the number of showrooms since 1998. The result is increased demand for their cars that has helped them create a desired shortage. This helps keep the price up on their specialty cars.