Mattel CEO Pledges to Improve Toy Safety
To be totally honest, I don't ever read the labels on the toys that I buy for my kids, but whenever I hear or read about a toy recall, I find myself going thru my kids toys to see if I've been the victim of a Chinese lead painted toy manufacturing malfunction. However, I wonder if companies like Mattel that voluntarily recall more than 21 million toys over concerns of a danger such as paint with too much lead actually see an increased demand in the long run for their toys? Obviously in the short run, the demand will decrease for toys made in China and sold by Mattel when consumers run out to purchase substitutes to Mattel's toys for the upcoming holiday season. But do you think that the demand for their toys will eventually increase to a point that is higher than the pre-recall levels because consumers will see Mattel as a responsible retailer who is first concerned with the well being of their customers? I think it potentially could unless Mattel is found to have really drug their feet in recalling the toys as if having a hard time making that kind of decision over what costs may be associated with a recall. Consider the Tylenol example of when cyanide was discovered in several locations around the States after it had killed several people. Tylenol made a tough and costly decision to pull all bottles of Tylenol off the shelves at that time. History has proved that to be a good decision and so with Mattel. Of course, only time will tell if parents are willing to put their money where their children's mouth is, literally, when it comes to buying toys made in China and sold by Mattel.