To some executives in the business world, golf plays a major factor when cutting deals and making contracts. It gives business men and women the opportunity to wine and dine their current or future clients. However, I recently read an article in the Salt Lake Tribune about how golf may be losing popularity. The article stated that for the first time, more courses closed in the United States last year than were opened. It also stated that approximately 600,000 people in the United States make a living from businesses related to golf in one way or the other. Because of the recent decline, many of "the game's movers and shakers have been doing a lot of soul searching to find ways to get golf growing again." These efforts include free lessons, new products, marketing professionals such as Tiger Woods, and other ways to attract new golfers. Because I am a poor college student, the only way I would play more golf is if the green fees were reduced. However, there are many people who are willing to pay much more than myself. So, what is causing the decline in golf and what will it take to become more popular? As far as I am concerned, it is the cost. I think that even if new golfers are attracted, they may not have a motive to keep with it if the cost continues to rise.