Yellow vs. Red
Yesterday I bought a pack of Starbursts and as I opened them up I was disapointed to find only two reds and one pink in the whole package of twelve. This means that the remaining nine were orange and yellow. Now I consider myself somewhat of a candy expert, because I love candy and I eat a lot of candy. Finding only three good flavors in the package isn't unusual but it still is depressing. I tried my hand at Mambas today hoping for luck to be on my side. One package strawberry, one lemon and one orange; only one-third good flavors. I have always wondered if red coloring and flavoring was more expensive than orange and yellow, or if there was some sort of economically efficient profit maximizing reason for these candy companies to put in less of the good flavors. Now I understand that everyone has different tastes and there are probably people out there who prefer lemon or orange over strawberry or rasberry, but shouldn't that mean at least equal amounts of each color? According to the National Confectioners Association, red is the most popular color of gummi candy. When you go buy penny candies, or candy in a specialty candy store where you pick out exactly which ones you want and scoop them out yourself, which colors do you pick more of? I know I always pick out the reds, pinks, purples, blues and whites. I always skip past the yellows, oranges and sometimes greens. I wondered if anyone else had this same concern as me, and upon searching I found one opinion from a few years back asking, "does anyone like the green Gummi Bears"? The author of this article tried to contact the "Gummi Bear people" to find out why there were always more greens. The president of the company manufacturing Gummi Bears said that kids love green and that there are on average, equal amounts of each color produced. Thinking in terms of profit maximization, wouldn't it make more sense to put more of the good flavors in a pack of Starbursts? Wouldn't this encourage more repeat purchases if consumers knew they weren't going to be stuck with over half yellows? Why are there less reds? I am still unsure on the answer. For now though, I'll stick with chocolate because I know it will always be good.