Honda announced they will begin selling home fueling stations for natural gas cars in the spring of 2005 . Priced at $2000, Honda will only sell the stations in California but may eventually expand nationwide. The fueling stations, known as Phill, connect to natural gas lines in homes and take approximately six hours to refuel. Introducing the home fueling stations is an attempt of overcoming the biggest obstacle for natural gas vehicles. Marketed as a company fleet car, Honda Civic GX will now be looking to target individuals with their new “personalized solution”. Will more people make the switch to compressed natural gas once the fueling unit is conveniently available at home?
For the last decade, Honda has been developing natural gas cars. They thought the low-price benefits of a natural gas car would outweigh the high cost of gasoline. Honda has now realized that there needs to be more incentives than just price. In this case, convenience plays a great role. The convenience of refueling at home is quite an incentive. Along with convenience, Honda is also promoting the natural gas as a solution for environmental concerns such as the limited supply of petroleum in the United States and pollution. Natural gas is cheaper and more abundant than gasoline. It could be a replacement for petroleum. Natural gas also provides a way out for strict emission rules. I think that Honda has carefully evaluated this issue from an economical standpoint. If Honda has studied other areas such as introducing and marketing Phill, I believe they will be successful with their new product.