I have a close friend who termed herself "geek" in highschool and was part of a group called the "nerd herd" and was proud of it. Little did she know that she and her group, in an effort to distinguish themselves as different, were only part of a rising trend that has come about in modern days due to how deeply technology has become imbedded into our American Culture.
William Butterfield, in his post called "Markets Made Geeks Cool..." at Corner Solution, says that the demand for geeks is rising because the term "geek" is now associated with the technological hero of the computer age whereas before it was always associated with canival performers whose talent consisted of biting off the heads of live chickens and snakes.
Butterfield empasizes the truth of this statement by referring to a recent federal law suit in which The Geek Squad Inc. of Minneapolis filed suit against Geek Housecalls Inc. of Lexington on trademark infringment. In Minnnesota's complaint, it claims that Massachusetts adopted a similar name to capitalized on Minnesota's established reputation and business.
"Established reputation" as a geek? Well, there it is folks. If one company can trademark a common word such as "geek" then those of us who want to be known by similar reputation better hurry and jump in the market before someone takes "nerd," "dweeb," "drip" or "bore."
P.S. It's a good thing I was a nerd before all this hype. I might have felt like I was a follower rather than a leader.