Price Matters but May Not be the Deciding Factor

Many discounters are trying to stock their shelves with higher quality products such as high-definition TVs at extremely low prices. Many experts were staring to panic that the discounters would be able to squeeze consumer electronic retailers out of the market. But, with high end products, there may be less emphasis placed on price. This article said that “some of the cheapest prices [were] found at Wal-Mart, but product selection and presentation of the televisions at the discount retailer left much to be desired when compared to [the] experience at Best Buy and Circuit City.” This means that people may be willing to pay higher products if they feel that they are receiving a better product.