3/02/2005

Demand for Martha

Martha Stewart may be back and as strong as ever. In this article, (http://www.msnbc.msn.com/id/7038081/site/newsweek/), it explains some of the things she is planning. Her misfortunes and her willingness to comply with the punishment may have actually increased the demand for Martha. Her fans seem to feel she was treated unfairly and can't wait to be able to support her. Could it be possible that Martha will be more marketable than ever because of her mistakes. Did prison time actually rejuvinate her career. How do you measure the demand increases or decreases caused by this type of exposure.
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1 comment:

Dr. Tufte said...

-2 on Ron's post for a poorly formatted link and multiple grammatical mistakes.

Perhaps this is proof of the adage that there is no such thing as bad publicity.

Personally, I don't think it's correct to say that she appeals to stay-at-home mothers or homemakers either. I think she appeals to people with a certain intensity about how they approach their home.

I don't agree with Luise about Enron and Arthur Anderson, but I do about Martha. I am quite sure she knew what she was doing was wrong. I don't think that's been well sold to the public.

6:25 PM

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