This blog contains posts and comments written by students in Dr. Tufte's economics classes at Southern Utah University.
9/30/2005
Echo Boomers
With the Baby boomers winding down and Generation X being less materialistic than prior generations the market is starting to hit up Generation Y, also known as the Echo boomers. Many companies are donating series amount of expenses to this generation. Scion is spending 70 percent of its advertising towards the Echo boomers and many more companies are beginning to shift in the same direction. This is not a bad idea since last year the Echo boomers spent $170 billion of their money and their parent's money. This is definitely a great market to tap into.
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4 comments:
-1 on Mia's post for spelling errors.
-1 on Ethan's comment for spelling errors.
I'm sympthetic to this sort of news. But on the other hand I've actually talked to advertising and public relations people about things like Generation X and the Echo Boomers. The stuff that comes out of their mouths is so nonsensical that it makes me wonder if I should read this stuff at all.
Interested in echo boomer activity? Check out dailycents.com, the direct link to the article is http://blogs.dailycents.com/?p=804
Dr. Tufte said that echo boomers are really important factors. I agree children have always spent their parents’ money. Children spend their parents’ money and advertising companies should advertise to children. It just makes sense.
I didn't say that at all ...
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