According to the
article “Sunk Costs in the NBA” by Staw B, managers will invest money and time
in a project when they feel like the project is almost done. From my understanding
of the article, sunk costs are losses that manager will take in consideration
if they lead towards decision of getting rid of the certain product. Also, I
would like to underline that managers do not want to suffer an embarrassment or
show their expenditures in publicity, therefore, they will do their best to take
personal responsibility in order to avoid sunk costs being a non-potent factor
in making decision. It is common sense that managers will use only that
resource for what they have paid the most. The author used three analyses to
check the theory of sunk costs: role of costs in the decision to use players on
the court, prediction of the number of seasons players survive in NBA, analysis
of being trade. Results have proved that coaches gave more playing time to
their best drafted team players and thus, kept them longer in spite of their
injures and trade status.
Staw B, & Hoang, H. (1995). Sunk
costs in the NBA: Why draft order affects playing time and survival in
professional basketball. administrative science quarterly, 40,
474-494.